Monday, February 20, 2012

The Fadeaway and Buena Vista Pinot Noir

Sub-$10 Pinot is an anachronism of sorts, and yet you still find them. Occasionally, they're good. Most of the time they're terrible. The Fadeaway, $8.99 at Trader Joe's right now, should definitely fade away. I just wasn't feeling it, and I don't think it delivers as much as some other $9 wines (KS Malbec for instance). The Buena Vista, which is $9.99 at Trader Joe's is a great deal. Pinot funk, cherries, good balance, some vanilla and a screw cap. Definitely get the Buena Vista, but pass on the fadeaway. Why is it that the wines with gimmicky labels--no matter where they come from or how good they seem like they might be--always suck? It's almost like the gimmicky label is a curse that makes the wine not very good. The Buena Vista isn't the least bit gimmicky and it's pretty great for $9.99. The same is true of most of the Castle Rock Pinots at similar price points, which are generally pretty great values. It's almost like the gimmicky label development fee means that Trader Joe's can't spend as much money on the wine that goes inside...

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