Vinography that is basically a shout out to a Good Grape post about all the deep discount online outlets and the glut of wine currently on the market. For the most part, I don't think Trader Joe's is all that different than the online deep discounters. I bet that Trader Joe's just bought a few cases of this wine and Trinitas knew that they could sell it quickly and relatively anonymously. One last thought about this wine before my thoughts on how good or bad it is--in an environment where people are spending less on wine, I bet it makes them even more cautious about what to buy. In other words, buying a grape you've never heard of will be out of the question. I'm adventurous, but your typical "California Cab or Chardonnay" drinker isn't so. And a Mouvedre-based wine is probably going to fall pretty flat with all those weary, wary consumers. Thus, you've got to off-load it somewhere, lest it fuck up your cash flow.
Anyways, here's the rub on this wine: not my favorite. It's okay. If I would have paid 25$ for it, I would have been really disappointed. 10$ is fair, but to be honest, I've had a lot of wines that are much more satisfying that feature Mouvedre in some guise. There's a lot of Cotes du Rhone out there for around 10$. Interesting aromatically, and similar to other Mouvedre-based wines. Berry, mint, Indian spices, a little raisin, a little licorice, chocolate and vanilla. Slightly hot and sticky once it's in your mouth--relatively plush. Hate to sound like a broken record, but it's got the same mouth-feel as a Coke. Sort of overly sugary. Also lacks some poise and acidity, and comes off as particularly hollow upfront. Spicy finish, but it's relatively short and falls a bit flat. C-