Picked this up at Costco for $7.89. Fruit forward and definitely showing the ripeness of 2007. Ripe plums, blueberries, blackberries and lavender. Shows a little bit of creaminess in the mid-palate, and then goes off into an earthy finish. For under 8$, this is a great deal. However, it's not really the style of Cotes du Rhone that I like. This is frankly not nearly as enjoyable to me as the lighter, more acidic, and more peppery Cotes du Rhones. B- As an aside, I picked up the Chateuaneuf du Pape from them for 25$--ripe at 15%--and will review that too.